Meet Clever Curl
Clever Curl is an Australian-made, curl-specialist range created by local curl experts and inspired by the Curly Girl Method (CGM). Every formula is minimalist, sulphate- and silicone-free, designed to keep waves, curls and coils hydrated, defined and frizz-smart in real-world Australian conditions. Powered by certified organic aloe vera juice for moisture and balanced with rice water protein for strength, the line supports a healthy curl pattern without heaviness. The brand is 100% vegan and cruelty-free, proudly Australian owned, and packaged in bottles made from recycled milk-bottle plastic—reflecting a genuine commitment to eco-conscious manufacturing.